Aruna Dev Rroy, Papari Nayak
The emergence of Novel Corona virus (COVID-19) has significantly affected the global manufacturing, production, distribution and consumption habits of products at various levels. This has led to change in public health, hygiene and consumption practices as well. Consumer’s inclination towards increased consumption of local foods has been on a rise, owing to food safety concerns. Throughout the COVID-19 crisis, consumers’ perceived and viewed green products as safer and healthier, which could influence their future diets and medical bills
Environmental awareness has become a worldwide phenomenon. Responding to Sustainable Development Goals (SDGs) (Goal no 7- ensure environmental sustainability) of World Health Organisation marketers are also awaken about adopting green marketing strategies to combat environmental degradation. Moreover, consumers are becoming more aware about green marketing now. Many manufacturers in India are therefore following Green marketing practices whole heartedly. Taking this into account, a study was carried in the Kamrup district (Metro) area to examine consumers’ perception towards consumption and usage pattern of green products in the region. In this study, primary data was collected using a self- administered questionnaire. A total of 400 complete responses were found suitable for analysis. Accordingly, a proposed model is being suggested to the marketers for increasing their market share and profit amongst the competitors of the industry.