Tyagi Minakshi
Numerous researches have examined the positive associations between value congruence and the various outcomes. However, these studies on value congruence have been scattered across various literature. No study was done to consolidate and study this concept in an integrated and well organized manner. To fill this gap, we undertook a comprehensive and systematic bibliometric analysis of all value congruence publications and attempted to show the thematic metamorphosis of value congruence research in different contexts. Such a study will assist in understanding the extant of coverage of this concept across the various fields and also provide future research directions. In this endeavor, a total of 1120 publications related to value congruence across various areas were retrieved from the Scopus and EBSCO host databases. During the bibliometric analysis on value congruence, four major research areas were revealed: psychology, organizational behavior, relationship management, and consumer behavior. This concept, from across these four areas, was found to be extensively linked with outcomes like trust, satisfaction and identification. This article concludes by indicating future research areas and upcoming trends in value congruence. Finally, based on found information on value congruence, a conceptual model is proposed.