Pravin Narayan Mahamuni, Anand Ganpatrao Jumle, Prashant Barge, Raju Ganesh Sunder
In the current era of e-commerce, the Global FMCG sector is projected to reach near about $15000 billion by 2025. In line to this, FMCG is the fourth largest sector in Indian. The Dabur India Ltd. is one of the India’s leading company. Therefore, researcher made attempted to assess the financial performance and financial trends in the last ten years. This study aims at evaluating the financial positions in terms of Liquidity, Solvency, Profitability etc. The researcher used the ratio analysis technique for the study. The overall result of the study clearly indicates that, the financial performance in all areas are in positives which are in favor of Dabur. This can help Dabur India to ensure a robust market share for the company and an unbeatable position in the FMCG sector.