Westim Ratang
The research objectives are to analyze entrepreneurship in terms of sustainability, cognitive aspects, accountability, transparency, affective aspects and conative aspects, partially and simultaneously effect on product innovation in Keerom Regency, and to analyze entrepreneurship partially and simultaneously influence business performance. This study also aimed at analyzing entrepreneurship affect business performance mediated by product innovation in Keerom Regency. This research was conducted at the dragon fruit farmer group in Keerom Regency with the number of respondents 50 farmers, qualitative descriptive analysis tools and Multiple Regression Analysis. The results of the simultaneous test state that all variables consisting of sustainability variables, cognitive variables, accountability variables, transparency variables, affective variables, conative variables and product innovation variables all affect business performance. The results of the simultaneous test state that all variables consisting of sustainability variables, cognitive variables, accountability variables, transparency variables, affective variables, conative variables all affect product innovation. The dominant influence on business performance mediated by product innovation is the cognitive aspect, meaning that there is a great need for training on entrepreneurship that makes it easier for farmers to become entrepreneurs.