Soon Goo Ahn
Platform has been recently gaining increasing attentions from numerous fields including strategy, marketing, and entrepreneurship research. Corresponding to the increasing studies in many fields, this article considers broad scientific fields including strategy, marketing, and information system research to discover essential platform strategies for better strategic entrepreneurship. By doing so, this paper clarifies key strategic issues – Pricing, Quality, Platform envelopment, Incentives to complementors, Business model. Based on the findings, future research agenda is then discussed.