Ihab Malik Raji Al-Ameedee, Haitham Obaid Abd Alzahrh
The research aims to address the cognitive pillars of both creativity and crisis management, with an attempt to find the relationship between them by clarifying the role that creativity can play in managing crises faced by organizations in a way that is consistent with the requirements of the modern business environment. A basic hypothesis has been put forward: Creativity can help organizations manage crises in a way that is consistent with the requirements of the modern business environment. The research sample is represented by a group of managers of a group of joint stock companies listed in the Iraqi Stock Exchange on the data for the financial year ending on 12/31/2020. A questionnaire was designed in line with the objectives and hypothesis of the research, The data was analyzed using a variety of statistical methodologies. The study also came to a number of conclusions, the most noteworthy of which were as follows: Creativity has a positive impact on the economy and society, as it contributes to its stability, increase its growth and profitability, and achieves successes not only at the local level but also at the international level, and creativity helps in managing crises in a way that enables economic units to Meeting the requirements of the modern business environment and the accompanying rapid and successive changes.