Baweena Ruamchart and Natha Sawatenarakul
Car-sharing offers Bangkok a potential solution to its long-term traffic problems. Because this urban transportation service has only recently emerged in Bangkok, it is crucial to know what customers think about car sharing. This information will ensure service providers and government authorities are able to support investment and other policy decisions to best serve stakeholders such as travelers, commuters and investors. This research aimed to estimate demand for car sharing and investigate factors influencing the use of car sharing. A survey questionnaire was distributed to 400 respondents. The data were analyzed using multinomial logistic regression. In particular, socio-demographic and travel behaviors were tested to interpret interest in car sharing. The results revealed factors influencing the willingness to use car sharing service were gender, income, and number of owned private cars, trip duration, and average daily cost of traveling.