Saif Saeed Juma Albawardi, Nusaibah Mansor, Siti Norbaya Yahya
Risk culture is the scenario of controlling, recognizing, and assessing threats that impact the organization's performance. Risk culture attempts and analyzes the potential hazard for future threats that strategize diversification through effectively manage risk. Recent events have reminded the organization's culture to comprehensive view on risk and provide significant control and incentives to overcome it. The main drive of this research was to discuss the relation between organization risk culture factors and tourism performance within the UAE. The major research question was whether organization risk culture factors influence tourism performance in the UAE. This research intends to yield interaction of e-tourism and tourist impact relationship between organization risk culture factors and the tourism performance in the UAE. The research main outcomes focus on developing the conceptual model of organization risk culture towards tourism performance in the UAE.