Mahyarni Ilyas Rahim, Nor Balkish Zakaria, Astuti Meflinda Agus Salim, Harkaneri Bakhtiar
Business sustainability has become decisive and spartan complications among small businesses. Entrepreneurs create business opportunities across individual traits, religious and cultural around the globe not to impoverish especially in the modern era of digital. Thus, this research aims to determine the effect of religious and culture on the digital entrepreneurial intention and behavior among the young generation. It also extends the examination to the effect on entrepreneurial behavior. PLS was used to identify the effect between variables on a sample of 180 young people in Riau using the purposive sampling technique with certain criteria. PLS results showed that religion does not affect entrepreneurial intention and behavior. Meanwhile, culture affects the entrepreneurial intention but not behavior, while intention affects behavior. This research specifically used Islamic and Malay culture in Riau Province, Indonesia, as variables. Islam is the dominant religion in Indonesia, while Malay is the culture of the Riau Muslim community.