एकेडमी ऑफ मार्केटिंग स्टडीज जर्नल

1528-2678

अमूर्त

Role of Self-Help Groups in Knowledge Economy Diffusion for Better Social and Economic Life

Francis Sebastian

Self-help groups (SHGs) have an impact on the spread of the knowledge economy and its effects on people's lives and livelihoods. Knowledge creation, diffusion, and application have all become major forces in today's knowledge-based economy. SHGs have garnered fame as a means of developing economic independence and empowering individuals, especially women. This study delves into how SHGs spread the knowledge economy at the neighborhood level and the ensuing alterations to the local economy and society. This study examines the diffusion of knowledge-based economies among active members of SHGs and non-members of SHGs in rural villages in the Alappuzha and Ernakulum districts of Kerala. The results of this research will be beneficial for both researchers and practitioners working in the fields of small and medium-sized businesses (SHGs), the knowledge economy, and international economic growth..

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