बिजनेस स्टडीज जर्नल

1944-6578

अमूर्त

Shohoz: A Vibrant Model of Contemporary Service Innovation in Bangladesh

Md. Nazmus Sakib

Shohoz is a vibrant model of contemporary service innovation in Bangladesh. The company started its journey to make people’s life easier in the second half of 2014 with a collaboration of Bangladeshi and European investors as a subsidiary of Draycott Technology Partners- a Singapore based entity [7]. From e-ticketing, it has successfully diversified its electronic service mix and become popular in Bangladesh to make people’s life easier as its name pronounces ‘Shohoz’ (Bengli word) -making life easier, convenient, and smarter.

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