Mohd Anuar Arshad, Shahid Khan
This study is to explore the use of SOUL Management Model in enhancing the organization performance in three different sectors of 12 industries in Penang, Malaysia. The findings show that the Sincerity act, Optimization effort, Ultimate goal, and Law compliance (SOUL) are the basic components of the spiritual behavior and fundamental elements of organizational performance. Further, the findings mentioned that for the employee’s behavior development perspective each organization needs to include SOUL teaching in their HRD training modules for the organization's high performance.