Yuliia Ð . Makarenko, Sergii Kudlaienko, Yuliia V. Roschyna, Lesia Rudych, Inna Suray
The article defines the process role of strategic investment management in the sustainable development of the enterprise and the importance of forming its open investment strategy. The main factors of influence on the investment strategy are substantiated and the model of development and implementation of the investment strategy of the enterprise is developed. The criteria for evaluating the effectiveness of the developed investment strategy of the enterprise are highlighted.