Katherine Rose L. Arciga and Jonnicko P. Campaner
Business Continuity Strategy refers to the ability of an organization to continue providing goods or services at previously established acceptable levels in the wake of a disruptive. Filipino-Chinese population has dominated Philippine business for generations, since they play a significant role in the country's economic sector. The study dealt on the assessment of preparedness of Filipino-Chinese owned enterprises. This study used the descriptive survey method. A researcher-made questionnaire was used as the main instrument for data collection. The statistical techniques used were mean, standard deviation, and Kruskal Wallis. The results revealed that the highest pillars are operations and marketing management. The health and safety of employees and customers is top challenge. The intervention scheme that mostly adopted during COVID-19 is maintaining connections with suppliers and customers. It was revealed in the survey that 55% of the respondents have 2 generations involved in the business and a local business existed for as long as 41 years with 4 generations of family members involved. The study concludes that the business continuity strategies of Filipino-Chinese business owners were similar across all business types. Having family members manage the business strengthens the strategies utilized by the organization. The study recommends for research on the next generations of the family business to determine their competencies to manage into the new age.