Mohamad Gita Indrawan, Chablullah Wibisono, Elli Widia, Raymond
Since the era of the Pandemic Covid 19 at the University of Batam, New Student Admissions have decreased, in 2019= 688 students, in 2020=592 students, 2021=600 students; it is necessary to research with the title “Determination of Products, Prices, Promotion of Educational Quality through the Lecturers Satisfaction of Batam University in the Covid 19 Pandemic Era in the Riau Islands” The object of the research was conducted at Batam University with 243 Lecturers as Respondents. Data analysis was performed using the Structural Equation Model (SEM) method. The software used for structural analysis is AMOS* version 24. The results of the discussion are obtained as follows: Determination of Price variable on Satisfaction variable is positive and not significant, Determination of Products variable on Satisfaction variable is significantly positive, Determination of Promotion variable on Satisfaction variable is significantly positive, Determination of Prices variable on Educational Quality variable is significantly positive, Determination of Products variable on Educational Quality variable is positive significant, Determination of Promotion variable on Educational Quality variable is positive, not significant, Determination of Satisfaction variable on Educational Quality variable is significantly positive, Square Multiple Correlation for Job Satisfaction=0893, for Educational Quality=0.994. From this research, it is proven that there was a problem during the Covid 19 Pandemic Era. In this case, the student's ability to pay tuition was disrupted, and promotions became insignificant.