Gaurav Ray and Sanjit Kumar Dash
Globalization, computerization and free trade are becoming very old concepts now. Today we talk about Industry 4.0, block chain, Artificial Intelligence and so on. There is one very different concept of Democratization of Technology, that changes life of all. One form of this concept is mobile phones in the hands of the poorest of poor people and their capability to transact online using mobile applications- Apps. The transactions can be of very small values and there is no need of rounding of figures to complete the transaction. A payment of Rs. 17.70 can be done through your mobile and there is no problem of lower denomination change. The UPI payment system has transformed the way people transact in India. The retail sector is no exception to this change. Till recent times technology has not touched this sector of great importance. This has led the authors to look into the aspect of adoption of mobile technology while handling a Kirana Shop. The topic is of importance as it deals with our day-to-day life requirements. The high-tech malls are booming in India but the 13.38 million Kirana shops cannot be still replaced for so many reasons. Now obvious question comes to the mind that how a Kirana shop can compete with the high-tech malls and what can be the technology platform for them as a weapon to combat the existential battle. This study is an attempt to find the factors controlling the adoption of mobile technology platform for the Kiran Shops to be competitive.