एकेडमी ऑफ मार्केटिंग स्टडीज जर्नल

1528-2678

अमूर्त

The Intersection of Information Overload, Emotional Exhaustion, and Social Media Fatigue: A Comprehensive Literature Review

Taruni Gupta, Rahul Bodhi and Mohd Salim

The complex relationship of emotional exhaustion, social media fatigue, and information overload raises provocations in the fast-changing digital ecosystem. A voluminous amount of data is referred to as information overload, and it is one of the main causes of burnout's empirical and reasonable strain and emotional tiredness. The aggravated issue of social media fatigue is the result of constant and incessant connectedness leading to exhaustion which further adds to this strain. A complete plan and generalship are required to mitigate the following challenges such as workplace welfare application. Craig Broad's (1984) technostress management programs address organizational issues, while educational dynamism and mindfulness techniques empower individuals. Responsive virtual involvement is facilitated by user-friendly interfaces, social media literacy initiatives, and customized coping methods that consider individual responses. Reducing the risk of exhaustion involves encouraging digital detox techniques and creating a supportive work environment. The aggregated result of these strategies offers a way to attain a better and more positive engagement with the ever-changing digital environment, highlighting the importance of ongoing research and collaborative efforts in managing its challenges.