उद्यमिता अकादमी जर्नल

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The Role Of Culture In The Effects Of Entrepreneurial Orientation And Religiosity On Business Performance Among Women Entrepreneurs In The Kingdom Of Saudi Arabia

Alhawiti Hissah Musallam, Suzilawati Kamarudin

The Kingdom of Saudi Arabia is one of the countries described as closed, extremely patriarchal, traditional and religious. It was described as a factor-driven country. It has been traditionally structured with social and cultural restrictions on women’s right. As a result, women involvement and participation in entrepreneurial activities is affected by the socio-cultural and religious structure of the country. Therefore, this research study examined the influence of culture on the relationship between entrepreneurial orientation, religiosity and business performance among women entrepreneurs in the Kingdom of Saudi Arabia. It adopted a critical review of relevant studies and past literature on the subject matter. It was found that culture of a nation can influence the relationship between entrepreneurial orientation, religiosity and business performance of entrepreneurs. In order to improve the performance of small scale and medium scale businesses, the culture of the nation or society must be put into consideration before planning business activities.

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