एकेडमी ऑफ मार्केटिंग स्टडीज जर्नल

1528-2678

आयतन 23, मुद्दा 1 (2019)

शोध आलेख

Examining the Conceptualizations of Customer Experience as a Construct

  • Jyothi Chepur, Rajashekhar Bellamkonda,

शोध आलेख

Investigating the Role of Participation and Customer-Engagement With Tourism Brands (CETB) on Social Media

  • Nagaraj Samala, Sapna Singh, Rhulia Nukhu, Mansi Khetarpal

शोध आलेख

Impact of Digital Strategies on Consumer Decision Journey: Special

  • Sabyasachi Dasgupta, Priya Grover

शोध आलेख

SME Performance: Impact of Market, Customer and Brand Orientation

  • Ahmed Al Asheq, Md Uzzal Hossain