एकेडमी ऑफ मार्केटिंग स्टडीज जर्नल

1528-2678

आयतन 25, मुद्दा 6 (2021)

शोध आलेख

Online Shopping Behaviours of Generation Y In Canada Behavioural Technology Adoption Models

  • Allen Lim Chong Guan, Goi Chai Lee and Peter Dell

शोध आलेख

How Do Canadian Generation Y Consumers Use Social Media Websites?

  • Allen Lim Chong Guan, Goi Chai Lee and Peter Dell

शोध आलेख

Socially Responsible Marketing and Brand Switching behaviour: Insights from Fmcg Industry During Covid 19 Pandemic

  • Ram Kishen Yelamanchili, Karthik Rajagopal, Aparna Jain and Bharati Wukadada

शोध आलेख

Understanding Financial Inclusion In the Brics

  • Farid Ahmed, Roop Lal Sharma, R. Gopinathan

शोध आलेख

Marketing Practices of Medical Tourism over Recession and Upswing

  • Sangeeta, Rajiv Kumar, Annu Dahiya

शोध आलेख

Industry 4.0 Impact on Indian Industrial Workforce

  • Tarun Kashni, Neel Kumar Singh

शोध आलेख

How Important A Role does Branding and Packaging Play In the Choices of the Youth

  • Boopalan Balu, Rajesh Jayapal, Ramanjaneyulu Mogili

शोध आलेख

Prospects and Challenges of Microfinance as A Tool In Poverty Reduction

  • Meenu Sharma, Meenakshi Gupta, Roop Lal Sharma and Ajay Kumar Sharma

शोध आलेख

Antecedents Influencing Continuance Usage Intention Of Wearable Activity Devices

  • Nishit Kumar Srivastava, Samyadip Chakraborty, Namrata Chatterjee and Anurika Vaish

शोध आलेख

Examining the Loyalty of Customers for Patanjali Ayurved Limited In India

  • Shagun Chib, Vinita Sahay and H.G Mishra

शोध आलेख

Facebook Advertising from Young Users Point of View

  • Muzamil Ahmad Baba, Syed Azher Ali, Zia ul Haq and Syeda Shazia Bukhari

शोध आलेख

Consuming Spirituality: A Study on Products of Spiritual Leaders In India

  • Shagun Chib, Vinita Sahay and H.G Mishra