समीक्षा लेख

A Study on the Effect of 4P′s of Marketing Mix on Retailer′s Satisfaction towards Lubricant Sprays

• Ajith Kumar S, Ramesh Babu S, Prateeba Devi J, Pathamuthu P and Pooja Shree KS

समीक्षा लेख

Sustainability, Green Marketing & Solid Waste Management: A Bibliometric Analysis

• Surjit Kumar Kar, Saroj Kanta Biswal, Konda Jayasimha Reddy and Manish Verma

समीक्षा लेख

An Analysis of Online and Offline Shopping Behaviour, with Respect to buying Decisions of Urban Families towards Electronic Goods

• Shweta Tewari and Shreyas Raikar

समीक्षा लेख

Consumer Dilemma: Investigating the Halal Food Purchase Behaviour of Muslims in A Secular Economy

• Mustapha Iddrisu, Mustapha Abdul-Hamid Bawre and Mahmoud Abdulai Mahmoud

समीक्षा लेख

Impact of UPI on Impulsive Buying Behaviour

• Mary Auxilia and Gopinath S

समीक्षा लेख

Model Building in the Capital Market Analysis for Attaining Sustainable Development of the Indian Economy

• Raja Babu P

समीक्षा लेख

Unlocking the Potential of Rural Markets in India: Challenges, Opportunities, and Strategies

• Anish K Ravi

समीक्षा लेख

Role of Brand Name in Influencing Purchase Decision- The Case of Fashion Industry

• Akanksha Choubey and Meenakshi Sharma

समीक्षा लेख

The Effect of Telecommuting on Productivity : A Meta-Analysis

• Shweta Tewari

समीक्षा लेख

`Effect of Push-up Notifications by Online Food Delivery Apps (OFD) on customer behaviour in Chennai

• Akash Anil and J Joseph Francis

समीक्षा लेख

Research Perspectives and Trends of Board Diversity and Corporate Governance: A Review and Bibliometric Analysis

• Rinku Mahindru, Poonam Sethi, Nidhi Kapoor and Deepti Singh

समीक्षा लेख

Analysis of Effectiveness of Social Media Marketing in the Digital Education Industry

• Satish G Athawale and Satish M Dhoke

शोध आलेख

Factors Affecting Consumer Purchase Decision: Model Testing and Validation W.R.T. Hand Sanitizers′ Consumer Behavior

• Devi Prasad Kotni VV

शोध आलेख

A Study on Technical Problems Related to ATM and Internet Banking Services: A Comparative Study between Andhra Bank and ICICI Banks

• Krishnamurthy Naidu S, Rambabu K, Rama Swathi R.S.V. and Satyanarayana D

समीक्षा लेख

A Study on the Awareness of and Overall Brand Perception of Contact Tracing App for Covid 19 − The Case of Aarogya Setu App

• Elizabeth Devasia and Paarijat Joshi

समीक्षा लेख

Labour Security and Urban Informal Women Workers: An Investigation of Selected Urban Areas of West Bengal, India

• Ashish Kumar Biswas and Chandrima Chatterjee

समीक्षा लेख

Competency Assessment: Methods Used In Private Sector Companies

• Anitha Acharya

समीक्षा लेख

Digitalization Effect of Financial Inclusion in Banking

• Animesh Shekhar, Birajit Mohanty and Sankersan Sarkar

समीक्षा लेख

Key Factors to Analyze the Customer Adoption of Electric Two-Wheelers in India

• Srinivas Inumarthi and Ram Kishen Y

समीक्षा लेख

Does Maslow′s Hierarchical Theory Hold Good in the Marketing Domain? Research and Review on Indian Context of the Theory

• Y Lakshman Kumar and Chitranka K

शोध आलेख

What goes Well with our Product? Operationalizing Constructs in Anthropomorphism in Simple and Complex Products

• Gaurav Srivastava and Surjit Kumar Kar

समीक्षा लेख

Influence of Capital Structure on Profitability: A Differential Analysis between Conventional Banks and Islamic Banks of Pakistan

• Mehak Rehman

समीक्षा लेख

A Study on Factors Propelling the Adoption of Mobile Learning among Students and Instructors of Public and Private Universities in Pakistan

• Mehak Rehman