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Impact of Celebrity Endorsement on Gen Y In India

• Pingali Venugopal

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Marketing of Un-Manufactured Tobacco In Zimbabwe and the Export Market

• Tayengwa Chitauro

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Advertising On Instagram And Its Impact On The Attitude Of Consumer: Case Of Tunisian Brand Cosmetic Products

• Zouaoui Imen and Souad Maghraoui

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Impact Of Hedonic Motivation And Perceived Moral Obligation On Green Products Purchase Intention among Centennials.

• Nagarajan Shanmugavel and Sathish Solayan

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Thematic Extraction of the Worldwide Economic Financial and Managerial Effects of Covid-1

• Diya Guha Roy

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Financial Integration and Economic Growth In the Southern African Development Community.

• Ch. Paramaiah and Pranav Kumar

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Structure, Conduct And Performance Of Teff Market: The Case Of Adola Rede Woreda, Guji Zone, Oromia National Regional State, Ethiopia

• Mengistu Bululta and Tinsae Demise

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Influence of Celebrity Characteristics on Brand Resonance Outcomes In the Luxury Automobile Market

• Peter Kwasi Kodjie, Ibn Kailan Abdul-Hamid, Winston Asiedu Inkumsah and Robert Yaw Amponsah

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Analysis of Digital Marketing Strategies for Artists During the Pandemic

• Medardo Amyr Sarmiento Carmona and Angel Torres-Toukoumidis

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Customer Satisfaction and Loyalty In Retailing In the Covid19 Pandemic

• Bidyut Jyoti Gogoi

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Measuring the Level of Entrepreneurial Drive of Indian Micro-Entrepreneurs Using Psychological Variables and Carland Entrepreneurial Index

• Namrata Chatterjee, Niladri Das, A K Subramani and N Akbar Jan

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The Construct Validity of Farmers Perceptions of Agricultural Infrastructure and Development In Jammu and Kashmir: Confirmatory Factor Analysis Approach

• Ajay Kumar Sharma, Meenakshi Gupta and Roop lal Sharma

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Regression Modeling Approach To Women Entrepreneurs Financial Independence In Rural Uttar Pradesh: A Micro Finance Institution Perspective

• Vandana Sonker and Rajeev Kumar Singh

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Modelling Dual-Sourcing of Product Returns Collection with Surge In Returns Quantity

• Siddhartha Kushwaha

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Adoption Of Digital Marketing In Agribusiness: A Conceptual Study

• Vasumathi P and Joe Arun C

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Customers Perceptions of Online Retailing Service Quality and Their Loyalty

• Vikas Gautam and Vikram Sharma

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Customer Purchase Intentions and Actual Purchase for Organic Food A Conceptual Framework An Empirical Study

• Abha Wankhede and Ralston Rajvaidya

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Factors Influencing Young Consumers on E-Retailing An Empirical Study To Analyze E-Satisfaction Leading To E-Loyalty In the Indian Context

• Sashikala P and Vijayudu G

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Fianancial Well Being, Perceived Value and Consumption Frygality In Economic Crisis

• Emna Arfa

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Marketing And Society: Marketing Contribution Gaps Model

• Pingali Venugopal

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A Two-Decade Literature Review on Challenges Faced by Smes In Technology Adoption

• Asmat Ara Shaikh, Anuj Kumar, Asif Ali Syed and Mohammed Zafar Shaikh