एकेडमी ऑफ मार्केटिंग स्टडीज जर्नल

1528-2678

खंड 27, विशेष अध्याय 3

शोध आलेख

How Perceived Value Advances Loyalty Progression? Evidence from Indian Quick Service Restaurants

  • Paul RIK, Abhilash Ponnam, Rathi Rubal and Dileep Kumar Singh

समीक्षा लेख

An Empirical study on The Role of Cashless Economy In Bank Marketing

  • Nidhi Shree and S. Durga

समीक्षा लेख

An Empirical Study Examining the Special Event of J&K′s Adoption of Digital Financial Inclusion

  • Suhail Gupta, Syeda Shazia Bukhari and Prerna Katoch

शोध आलेख

Hierarchical Structure Modelling of Factors Affecting Technology Adoption by MSMe

  • Sujeet Shivaji Patil, Ashutosh Vashishtha and Vikram Neekhra,