एकेडमी ऑफ मार्केटिंग स्टडीज जर्नल

1528-2678

आयतन 23, मुद्दा 4 (2019)

शोध आलेख

The Problematic use of Smartphone and Fomo as Antecedents of Facebook Addiction

  • Houssem Edine Nasr and Kaouther Saied Ben Rached

शोध आलेख

An Enhancement of Takaful Marketing in Malaysia in the 21st Century

  • Dr. Yusuff Jelili Amuda, Wan Nuraini Binti Wan Din, Nursyafiqah Binti Ibrahim and Nurdiyanah Afiqah Binti Noraman

शोध आलेख

Success of Malls in an Emerging Market: An Evaluation beyond Huffs Model

  • Subhendu Dey, Jayanta Banerjee and Bibhutesh Nayak

शोध आलेख

Customer Value in Improving Indihome Customer's Trust in West Java

  • Erica Nurmartiani, Sucherly, Meydia Hasan and Rita Komaladewi

शोध आलेख

Mobile Internet use by Generation Z: Evidence from an Emerging Market

  • Rania S. Hussein and Mahmoud Attia

शोध आलेख

Decision Model Based on Technology Acceptance Model (Tam) for Online Shop Consumers in Indonesia

  • Dede Suleman, Ida Zuniarti, Sabil, Eka Dyah Setyaningsih, Vera Agustina Yanti, Isnurrini Hidayat Susilowati, Imelda Sari, Sofyan Marwansyah, Seno Sudarmono Hadi and Amin Setio Lestiningsih

शोध आलेख

Antecedents from Purchase Intention of Retail Brand X Evidence from Indonesia

  • Willy Arafah, Nico Lukito and Richardus Rikang

शोध आलेख

Relationship between Service Quality and Customer Satisfaction in Airlines Industry

  • A. Thirunavukkarasu and V. R. Nedunchezian