Maxwell Ayodele Olokundun, Mercy Ejovwokeoghene Ogbari, James Nwonye Obi, Daniel Ebakoleaneh Ufua
This study critically examined the role of university business incubation initiatives in fostering business idea validation of university students in Nigeria. To achieve this objective, a total of 362 students drawn from covenant university Ogun State, Nigeria, were sampled. The data were analysed using regression analysis. The result showed that business incubation activities have positive significant influence on validating business ideas generated by university students. Based on the result of the study, it was recommended that business incubation activities should be an embedded policy in Nigerian universities to motivate business idea validation potentials of undergraduate students. Hence, the provision of the necessary and relevant facilities and infrastructure should be prioritized.