एकेडमी ऑफ मार्केटिंग स्टडीज जर्नल

1528-2678

आयतन 27, मुद्दा 1 (2023)

शोध आलेख

Women Empowerment in Digital India and the Kerala Knowledge Economy

  • Manoj PK, Lakshmi, Sruthy Krishna and Reni Sebastian

समीक्षा लेख

IOS & Android Smartphones In India-Pricing and Marketing Strategy

  • Jaskaran Singh Saini and Dinesh Kumar Saini

शोध आलेख

Become an Open Innovative Organization: An Integration Conceptual Framework

  • Munkaila Abdulai, George Cudjoe Agbemabiese, Peter Kwasi Kodjie and Ibn Kailan Abdul-Hamid

शोध आलेख

Text Mining for Decision Making of Refurbished Smartphone based on Amazon Reviews

  • Abhishek Tripathi, Tripti Singh and Yatish Joshi

समीक्षा लेख

BTL Advertising Tools and Marketing Communication - A Literature Review

  • Bhagabat Barik and Snehashish Mukherjee

समीक्षा लेख

An Indian Start-Up Brands Odyssey

  • Ritu Srivastava and Piyush Gotise

शोध आलेख

E-Wallet Adoption among Indian Consumers: An Empirical Study

  • Girish Santosh Bagale and Rajshree Srivastava

शोध आलेख

Dynamics of Demographic Factors, Digital Usage and Choice of Crowdfunding In India

  • Seeboli Ghosh Kundu, Girish G P, Aruna B and Sharon K Jose