एकेडमी ऑफ मार्केटिंग स्टडीज जर्नल

1528-2678

आयतन 28, मुद्दा 4 (2024)

शोध आलेख

Healthy Engagement: Digital Marketing's Influence on the Pharma Sector

  • Rajaprabakaran Rajendran and Yavana Rani S

शोध आलेख

Utilization of Information Systems to Enhance Customer Relationship Management

  • Arshi Naim, Ruth Felicita F., Geetika Parmar and Garima Kohli

शोध आलेख

Analysis of the Influence of Knowledge Management Practices and Systems on Firm Performance

  • Dennis Joseph, Souvik Roy, Amar Raju, Saravanan D and Santosh Kumar Yadav

शोध आलेख

Studying the Effects of Mindfulness Practices on Stress Reduction and Employee Well-Being

  • Rishu Roy, Prabhakaran J, Rupali Bipin Sheth, Vanita Joshi, Mohd Naved and Palak Sukhija

समीक्षा लेख

A Critical Analysis of Corporate Social Responsibility in Context to the Provisions of 'The Companies Act, 2013' of India

  • Bhagawan Chandra Sinha, Archana Kumari, Yamini Pandey, Pallavi Tandon and Bhavna Agrawal

समीक्षा लेख

Elements that Influence Shopper's Visit to Organized Retail in Developing Nations: A Mediation and Process Macro Approach

  • Subhasis Das, Anushka Maithil and Ishvinder Singh Ahluwalia

समीक्षा लेख

Artificial Intelligence's (AI) Role in Higher Education- Challenges and Applications

  • Niti Saxena, Arvind Kumar, Purvi Makwana, Gayathri Band, Ganesh Ramesh Teltumbade and Ilankumaran G

समीक्षा लेख

“Electronic Word of Mouth Communications: Motivations and Drivers for Consumer Engagement”

  • Ravi Kumar JS, Budagavi Anupama, Venkata Naga Manjula P, Sheenam Gogia, Narayana Reddy T and Syed Mohammad Ghouse

समीक्षा लेख

Generation Z Tourist and Purchase Intention for Local Food: A Value-Attitude-Behaviour Approach

  • Sumit Pratap, Naveen Uniyal, Deepika Sajwan and Abhay Chamoli

शोध आलेख

Water Conservation Faucet Attachment

  • Diya Singhal and Aanya Jain

शोध आलेख

A Study on Impact of COVID-19 on Unemployment in India

  • Tamanna Gupta, Rool Lal Sharma and Ajay Kumar Sharma