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Storytelling in English Language Teaching: An Essential Pedagogical Approach in Market of Language

• Bavajan S and Uma Shankar Yadav

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Netnography Unveiled: Understanding Customer Expectations and Experiences Towards Global Hotel Chains in the Post-COVID-19 Era

• Anam Afaq, Loveleen Gaur and Rajender Kumar

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The Impact of Social Media Influencer Marketing on Consumer Behavior and Brand Loyalty

• Nabirasool D, Suneel Sankala,Reddy Praneeth Karnam, Vijaya Kumar V., and Syed Mohammad Ghouse

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Role of HR in Developing and Implementing Effective Performance Management Systems

• Vivek Pimplapure, Anurag Joshi, Yogesh Gharpure, Mahesh Joshi, Bhavini Patel and Pushparaj Kulkarni

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AI Applications in Personalized Marketing and Customer Engagement in the Retail Banking Industry

• Suhas Sushant Das, Ashish Manohar, Rajesh P. Jawajala, Dhanalakshmi K, Mayadevi Jadhav and Dharini Raje Sisodia

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Evaluating the Effect of COVID-19 on Major World Indices: In relation to Gold, Silver, Crude Oil, and Bitcoin

• Sushil Kumar Gupta, Atul Fegade, Pradip Padhye, Ashish Mohture, Prashant Kalshetti and Y Suryanarayana Murthy

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Fusing Technology, Style, and Health: Investigating Factors Driving Continued use of Smartwatches

• Geetanjali Sahi

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Banking Digitalisation: An Analysis of Literature Using Bibliometric Analysis

• Ruchi Singhal, Sangeeta, Dolly, Sanam Sharma, Manika Garg and Ruchika Bhateja

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Agri-Ecotourism giving New Dimension to Rural Marketing and Economic Advancement

• Jolly Masih, Mohit Sharma, Neha Saini and Ashish Sharma

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Role of Self-Help Groups in Knowledge Economy Diffusion for Better Social and Economic Life

• Francis Sebastian

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Financial Performance Measurement of Public Sector Banks with Special Reference on NPA

• Nidhi Sharma and Tailor R.K

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Assessment of Market Value of the Direct Benefits from a Protected Area: A Case of National Chambal Sanctuary, India

• Nidhi Yadav, Naresh Chandra Sahu, Dukhabandhu Sahoo and Meenakshi Gupta

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The Interplay between Social Media Addiction, Emotional Exhaustion, and Social Media Fatigue: A Comprehensive Review of the Literature

• Taruni Gupta, Rahul Bodhi and Mohd Salim

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Media and Artificial Intelligence: Current Perceptions and Future Outlook

• Shah Alam

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Influence of Digital Marketing (Social Media) on the Customer Perception of the Quick Service Restaurant Industry

• Avinash Kumar Singh, Subhabaha Pal, Mukesh Shekhar and Anmol Mehta

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Product Innovation and Growth of Selected Brewing Firms in South-East, Nigeria

• Eneremadu Kingsley Enyinna, Uhegbu Moses and Iheoma Chikezie

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Validation of Customer Engagement Scale in Millennials in Digital Era

• Satish Chandra Ojha, Teena Bharti, Reetu Singh and Urvashi Baronia

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Decoding Sustainable LPG: A Topic Modeling Study on Emerging Patterns and Practices

• Abhijit Deb Roy, Praveen Kumar, Debashish Jena and Shrawan Kumar Trivedi

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Block Chain Intervention in the Tourism Industry: A Systematic Review

• Uday Salunkhe, Chitralekha Kumar and Shivang Jitendra Khare

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Impact of Covid-19 on Migration and Economy in India

• Tamana Gupta, Roop Lal Sharma and Ajay Kumar Sharma

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An Exploratory Study on Workplace Spirituality and Organisational Commitment in Higher Education Institute

• Sushil Kumar

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Bridging Profit and Purpose through Social Entrepreneurship: The Case of Rangsutra Crafts India

• Jolly Masih and Ashish Sharma

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Does Customer Orientation Affect Employee Performance in Retail Stores in Kerala?

• Bejoy John Thomas

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Impact of Customer Relationship Management (CRM) on Customer Loyalty in Indian Organized Retailing - An Agenda for Inquiry

• Kunal Gaurav, Varsha Shriram Nerlekar, Kolachina Srinivas and Aishwarya Suraj Ray

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An Integrative Review on Online Impulse Buying: Antecedents and Consequences

• Jyoti Tandon, Vikas, Rajan Yadav and Saurabh Agrawal D